Fall Color Forecast...

Goodbye sweltering heat. Hello cool, crisp autumn temperatures. And hello haircolor clients with a yen for something new!

Chocolate Bar
Forecast: Dark, rich, deep-chocolate haircolor is refreshed with dimensional tones of truffle and auburn. 
How: “It’s a sexy, noticeable look without doing anything drastic,” says George. Starting with a dark base—add subtle highlights such as auburn or caramel that will pop against the brunette background.
Recommendation: The key to rich brunette color is shine, shine, and more shine…delivered with Joico’s Smooth Cure Thermal Styling Protectant. Spritz it on prior to blow-drying or flat-ironing, and you’ll safeguard deep shades against parching and dull strands.
Celeb example: Megan Fox

Chunky Highlights
Forecast: As the weather cools down and the leaves tumble, bold pops of rich, warm brunette tones heat up
How: From streaks of honey to luscious caramel to blasts of blonde balayage, fall’s hand-painted highlights are bold rather than subtle--and never uniform in their placement. “The most modern looks start with fine streaks at the root,” explains George, “and gradually get thicker and chunkier as they make their way down the hair shaft.” 
Recommendation: To keep your clients’ color locked and loaded try Joico’s K-Pak Color Therapy Shampoo and Conditioner. 
Celeb example: Sarah Jessica Parker

Ivory Towers
Forecast: Gold-toned blondes, move over! Creamy ivory hues are the latest rage.
Why: This beyond-the-pale approach is statement-making—and was a major focal point on the 2013 runways of Chanel and Herve Leger. It’s a striking counterpoint to the graphic black leather and enticing whites that will soon hit stores.
Recommendation: Keep your blondes classy not brassy with Joico’s Color Endure Violet Sulfate-Free Shampoo and Conditioner—developed specifically to maintain off-the-chart blondes.  
Celeb example: Gwen Stefani

Copper Mine
Forecast: Deep redheads spice things up this fall with deeper dimension and shades of autumn that come alive in flora, fauna…and fashion.
How: The trick now is to layer red-on-red with highlights that add depth and contrast to the fiery color. What could be better? Pair these copper tones with the edgy olive fabrics that appeared on the runways. The counterpoint of green against red is truly amazing!
Recommendation: To keep the shine on this heavy metal shade try Joico’s Super Shine Glossing Polish
Celeb example: Emma Stone